The Play Active campaign—VR gaming positioned as the future of sport & entertainment
StrikerVR's initial products were aimed at enterprise-level Location-Based Entertainment VR businesses. In 2024, I was part of the team spearheading our “Made for Meta” partnership. This enabled us to sell directly to consumers, opening an additional market for our Mavrik blaster.
Alongside the Meta partnership, we launched the StrikerVR “Play Active” campaign, which emphasizes our belief that gaming should be more than simply sitting behind a screen—it should be a fully immersive, active experience.
Redefining Gaming
—Virtual Reality has traditionally taken a backseat to console gaming. Instead of solely targeting traditional gamers, it should also appeal to players who enjoy active competition. This includes current and former athletes who might be interested in engaging in immersive gameplay.
Our goal was to create a compelling campaign that visualized what it felt like to play VR. We wanted the actions to feel effortless and limitless, all within an athletic club environment. We aimed to position the VR blaster as sports equipment while avoiding any confrontational imagery that could convey negative associations with a product of this nature.
This campaign also aligns with Meta’s visual approach to VR, helping to position our product alongside the industry leader.
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