Southlands is a biannual magazine exploring the diverse ways Southerners connect with the natural world

As Co-Creative Director of Southlands magazine, I helped shape the publication from concept to reality. I developed the brand identity, visual language, and designed the inaugural issue.

Alongside print, I designed the media kit and produced branded merchandise that extended the magazine’s ethos into wearable and collectible pieces.

Southlands Logos by Merx
Southlands Magazine by Merx
Celebrating the wild south

Southlands represents a gumbo of craftsmanship, storytelling, and cultural authenticity — a project where design and narrative meet to celebrate the exploration of the wild South

Southlands Spread Design by Merx
Services

Art & Creative Direction / Brand Identity / Design Thinking / Editorial Design / Illustration / Strategy / Apparel Design / Design Collateral

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Universal Studios