StrikerVR is a product startup that designs innovative peripherals for immersive entertainment
As the Director of Strategy & Operations at StrikerVR, I wore many hats, including Leadership & Strategy and Marketing & Design. I directed photoshoots and commercial spots (above), managed projects, brand strategy, outreach, socials, illustration, product & packaging design, internal/external processes, and just about anything else you could think of.
Developing Brand Strategy & Design
-Our first priority was to refresh the company's strategic direction before our product launch. This included mission, vision, and brand.
Our new product, the Mavrik, was a VR blaster that would usher in a style of commercial VR experience called Freeroam. We viewed the Mavrik as VR sports equipment, and our branding reflected this tech-driven, meets-active approach.
For the icon, I created a simple, modern execution suitable for the international tech industry, featuring a dynamic ‘S’ mark. This icon incorporates geometric elements from our products and electricity iconography (SVR's IP is based on electronic recoil). We needed to improve the clarity of the “StrikerVR” wordform, so I developed custom typography that was bold, sharp, and highly legible.
Building Launch anticipation
—To align with the dynamic energy of our product, we designed an active & engaging website. Our objective was to introduce the Mavrik to the entertainment industry, clearly outline its innovative features, and generate excitement ahead of its official launch.
We also leveraged our social media channels to build anticipation, teasing a product poised to redefine the gaming experience.
Apparel_To cultivate brand loyalty for StrikerVR, we developed a line of apparel that lets our customers and team members proudly represent the brand. Our apparel line was designed with our audience's active lifestyle in mind, offering comfortable, stylish options.
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